Good #Marketing video for developers (but as a marketing guy, must warn you, that it is truly limited to developers point of view and only describes that one topic, not the whole marketing of your game):
https://www.youtube.com/watch?v=cCXb-_IQWqI
https://www.youtube.com/watch?v=cCXb-_IQWqI
YouTube
Marketing A Game To Success
Let's talk more design over on Discord: https://bit.ly/3wI5ovB
A lot of developers neglect marketing their game and that can have a huge impact on the game's success. Generally developers recommend to start marketing your game as soon as possible, but what…
A lot of developers neglect marketing their game and that can have a huge impact on the game's success. Generally developers recommend to start marketing your game as soon as possible, but what…
The Year in Numbers 2021
#Analytics #Marketing #GameDev #Business
https://www.gamesindustry.biz/articles/2021-12-21-gamesindustry-biz-presents-the-year-in-numbers-2021
#Analytics #Marketing #GameDev #Business
https://www.gamesindustry.biz/articles/2021-12-21-gamesindustry-biz-presents-the-year-in-numbers-2021
GamesIndustry.biz
GamesIndustry.biz presents… The Year in Numbers 2021
2021 draws to a close and, as has become tradition, we try to condense the past 12 months of this fast-paced, ever-chan…
Here you can find free benchmarks for your expected game or app #Marketing #Analytics
https://www.appsflyer.com/benchmarks/
https://www.appsflyer.com/benchmarks/
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Here you can find huge analytics about #MobileGames 2021 retention:
https://docs.google.com/spreadsheets/d/15MsgSHqEoPdBQjn3JxhCTB7WVqK20HwA4YAMH0wc5QY/edit#gid=0
#Marketing #Benchmark #Retention
https://docs.google.com/spreadsheets/d/15MsgSHqEoPdBQjn3JxhCTB7WVqK20HwA4YAMH0wc5QY/edit#gid=0
#Marketing #Benchmark #Retention
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FYI #Marketing #Infographics
(The real scale is different, there are about 25-40 games released daily, but your goal is to get sales and reviews in the first week to get featured spots)
(The real scale is different, there are about 25-40 games released daily, but your goal is to get sales and reviews in the first week to get featured spots)
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⭐ Hey, folks!
Check out my new #IndieGames #Marketing guide that is also the form to fill if you have games to promote (that I can help with). Even if you don't have anything at the moment, it will be a nice overview and guide to follow.
➡️ https://forms.gle/JhbxCPtBDrArFeYz7
Check out my new #IndieGames #Marketing guide that is also the form to fill if you have games to promote (that I can help with). Even if you don't have anything at the moment, it will be a nice overview and guide to follow.
➡️ https://forms.gle/JhbxCPtBDrArFeYz7
Google Docs
Marketing and Community for Indie Games
Short introduction of possible marketing services for Indie Game Studios.
Even if you will not order any of them, it will guide you through.
This document is mostly focused on desktop games.
It's also mostly about online presence, not live-events.
Contact…
Even if you will not order any of them, it will guide you through.
This document is mostly focused on desktop games.
It's also mostly about online presence, not live-events.
Contact…
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Modern games #Marketing explained in 9 seconds! #meme
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Steamworks launched their own guides system a few months ago and here's the most useful #Steam video on how to launch games on the store and what to focus on:
https://www.youtube.com/watch?v=qkmAqBvUBOw #GameDev #Marketing
https://www.youtube.com/watch?v=qkmAqBvUBOw #GameDev #Marketing
YouTube
Steam Visibility: How Games Get Surfaced to Players
This video focuses on how Steam works to connect players with games they are likely to enjoy. Learn about the discovery mechanisms at work behind the scenes on Steam, which inputs matter, and how Valve approaches the operation of a PC platform where any kind…
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GameDev Pulse
Steamworks launched their own guides system a few months ago and here's the most useful #Steam video on how to launch games on the store and what to focus on: https://www.youtube.com/watch?v=qkmAqBvUBOw #GameDev #Marketing
And they have a newer one (they just took the article down and delisted the video).
It's also about #Marketing and their main thesis: your best marketing tool is your game!
https://www.youtube.com/watch?v=FzteDkGu10E
It's also about #Marketing and their main thesis: your best marketing tool is your game!
https://www.youtube.com/watch?v=FzteDkGu10E
YouTube
Best Practices: Developing an audience while developing your game - GDC 2024
Join Kaci as she walks through important concepts to remember while developing a game and launching on Steam.
00:00 - Intro
00:15 - The best marketing tool for your game
01:19 - How Steam is built
03:13 - The right way to market on Steam
05:04 - Two questions…
00:00 - Intro
00:15 - The best marketing tool for your game
01:19 - How Steam is built
03:13 - The right way to market on Steam
05:04 - Two questions…
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Here's the example of Indie Games Marketing: he emailed 400 influencers and got quite some wishlists from it.
Not the highest conversion rate ever and it can be way better if the game looks good, it works for streaming (fun/scary/etc), can be a meme, or if it is already getting attention in media.
His game is cool, but it's dark and not very suitable for steaming, memes, etc.
#Marketing@GameDEV
#IndieGames@GameDEV
Not the highest conversion rate ever and it can be way better if the game looks good, it works for streaming (fun/scary/etc), can be a meme, or if it is already getting attention in media.
His game is cool, but it's dark and not very suitable for steaming, memes, etc.
#Marketing@GameDEV
#IndieGames@GameDEV
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Here's how to face issues when launching a multiplayer game:
"How 1047 Games spent $409k on influencers on Splitgate 2's failed launch"
https://www.linkedin.com/pulse/how-1047-games-spent-409k-influencers-splitgate-2s-failed-lombardi-jyyve?utm_source=urmum
#Marketing
"How 1047 Games spent $409k on influencers on Splitgate 2's failed launch"
https://www.linkedin.com/pulse/how-1047-games-spent-409k-influencers-splitgate-2s-failed-lombardi-jyyve?utm_source=urmum
#Marketing
Linkedin
How 1047 Games spent $409k on influencers on Splitgate 2's failed launch
Welcome to my ongoing deep dives into influencer marketing for major game launches! Today I'm breaking down 1047 Games' recently released "Splitgate 2," which launched on June 6th. These analyses leverage Streamforge's tech to give marketers transparent,…
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