‘If you want to escape the gravitational pull of the past, you have to be willing to challenge your own orthodoxies, to regenerate
your core strategies and rethink your most fundamental assumptions about how you are going to compete’

Sales is like golf.

You can be awful for 10 holes in a row, but one good shot keeps you coming back!

Rolex sells status, not watches
Harley-Davidson sells a lifestyle, not motorcycles
Apple sells design and ease, not electronics

Great salesmen and their companies, sell emotions, not products.